In 2013, Abbotts Travel made the decision to engage with clients, partners and suppliers on a regular basis via a newsletter.
I devised a newsletter strategy and worked with our designer on a template.
On an ongoing basis, I am still responsible for the newsletter content and mailing list, which is analysed and pruned regularly.
The voice of the newsletter matches the in-house tone of the website content, and Abbotts receives regular compliments about both the style and content.
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